Do you know that your Keywords can get you the right results that you want on web? Let's Dig into it

Updated: Nov 22, 2020

I hear marketers & SEO specialist talk about Keywords in their conversation when it comes to getting results on web. Hence, I decide to explore on this topic & came with some findings. Let’s dig into what are keywords, why are they so important, how can keywords help you get more website traffic, how business can benefit from keywords results and optimization of keywords help them get better ranking on the SERP.

What are Keywords? Like hashtags, keywords help the computer’s brain (algorithms) which is what the whole game is about helps the algorithms understand what kind of content you are looking for, searching for and what kind of web page should the search engines display in front of you for the information you are searching for. When someone searches for something on the web, they type certain words or phrases helping the search guide with those keywords. If you get it right your web page will perform better than your competitors which means that your customers will find you which is good for your business.

Thus, the word “keyword”, is of a great significance on the web. Now the second thought that comes to mind is how do keywords work in Digital Marketing as the term has gained significant skyrocketed relevance on the web.

Keywords help your potential customers find you. Choosing the right set of keywords in your copy or SEO Optimization is the key to more & more people finding you & your business amongst the millions of options that are available on the web. In web language it means achieving a higher ranking than your competitors. Searching on google with keywords has become the most common thing in the age of digital world. What we need to keep in mind today is that search keywords & phrases should also be optimized for Voice search for those who are always on the go.

Keywords & Relevance - how do these keywords and content get relevance & authority on the web? The answer to this is search engines inspect them using various complex algorithms. They use crawlers to identify the keywords & the relevance of the content that’s written on the web page. To explain it in a simple way, search engine’s brain (algorithm) analyses the search query typed into the google search, and gives what it considers to be the most relevant result based on the keywords & this is how the content gains relevance.

How are websites given ranking? Based on the individual keywords, link popularity, quality links, click through rate, authority, how many people visit the site & keyword density. Thus, keywords are very important to get your content found on the web & optimizing SEO thus becomes the utmost important factor.

§ Keywords & SEO – SEO is the common digital marketing strategy that business pay a lot of cost for but they can do it themselves by optimizing the web pages for better ranking on the SERPs for both ON Page & OFF Page SEO. Both of these elements can be altered to try and increase the rankings on the web. Higher the frequency of the keyword, better the chance of being relevant to that web page.


Take your time to do your keywords research. Choose the right keywords for your content. It makes a lot of difference in the quality of your keyword research.

Keep in mind while researching that it is the target audiences that are searching for information on google for a business such as your own and so think about the words, phrases that they would be searching for.

Do your research with the right tools that are there on google itself. Websites such as ask the public will show you what is most searched on the web for a topic.

Keywords research tools offered by google helps you understand what search terms are most important to your business and also help you in formulating content strategy in certain direction. See the related search terms that appear below the SERPs. Those are the terms that people are searching for.

Look at google trends & google search console.

Google analytics can also help you find information about which keywords are working for your business & which are not. You can identify the terms that are bringing traffic to your website.

ü There are other tools too which will give you valuable information such as search volume, ranking difficulty, competition. Some of those tools are Ahref, SEMrush, Ubersuggest, google keyword planner.

Note that keywords are used for different purpose and can be put in different sections of your website & marketing content such as title of the page, blog content, SEO title.

The first point here is to make google understand the relevance of a page and so include keywords in the title, sub headings, header section, page urls.

If you don’t have an SEO tool for your website that allows you to write a meta description then remember that the first 160 characters of the content will automatically come up hence put the most important primary keywords first.

Try and use the same keywords on your social media post & use relevant hashtags for those keywords.

Remember that your Marketing copy gives you enough opportunities to use wide range of keywords.

Written by - Deepali.

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