Updated: Dec 1, 2020
Ever wondered about how to write a blog post or what makes a blog post successful? Maybe you are thinking that because unless you enjoy writing blogging might seem uninteresting, time-consuming, and difficult. Well, no more excuses.
Here is my step by step guide on how to write a blog post even if you have never written. It covers how to write and manage your blog.
Let us first understand some important question such as what is a blog post and why should you do write a blog post.
Blog posts, allow you and your business to publish content, thoughts, ideas, stories, give insights into your website content on any topic. It helps in boosting traffic, brand awareness, credibility, authority, and eventually conversions & revenue.
Today, People and organizations write and manage blogs to share ideas, product information, industry statistics, and more. The most commons blog formats you will see are –
The how to Post
The List based post
The What is the post
The pillar page post
The infographic posts
The news posts
So, the next thing that comes to mind is how do you ensure that your blog post catches the attention of your target audiences, your buyer persona & your customers? Before you begin writing, make sure that you answer questions like why would someone keep reading your blog post? What would make them come back?
A good blog post should be interesting and educational. It must help the readers resolve the challenge that they are experiencing. You can do this in many interesting ways. This can be done by proving them with actionable steps that they can follow while they are engaged. The introduction to your blog post must keep the reader hooked to your content and must have the curiosity to read further.
Here are the steps, you can follow while writing your blog post –
Understanding your audience – this is the first step wherein you must have a clear understanding of who your target audiences are. You are writing for them. What would resonate with them? What would they want to know about? Understand your buyer persona and what interests them while you are coming up with your blog topic. For E.g. If your target audiences are young entrepreneurs who want to start a business then you don’t need to provide them with information on how to get started with Social media. They probably already know that. Instead, give them information on how to approach social media to create a more network-based focused approach. That is the kind of content about the topics that your audiences want and need.
Create your blog domain – to host the blog post that you write create a domain. It requires a CMS – content management system and website Domain hosting services. The most popular options are WordPress websites. You need to pick a good web hosting service after you pick a CMS. Some of the popular ones are GoDaddy, HostGator, Bluehost, Dream host.
Customize your blog theme – customize the appearance of your blog with a theme that will reflect the content that you plan to write for your brand. If you already manage a website and are writing posts ensure that the articles are consistent with the website content in appearance and subject matter. This can be your business logo that will remind the readers who are publishing the content.
Identify your first blog post topic - you can start with a general topic, to begin with. You may not want to jump to the “how-to “articles immediately after you have just begun. Take your time. If you have trouble coming up with topic ideas then turn one idea into many. Do some research on the trending topics in your industry. Change the topic scope, timeframe, introduce a new format. Take a positive/ negative approach.
Come up with different working titles for your blog post - Working titles are specific and will guide your post so that you can start writing. Eg. say we choose a topic “blogging” the working title for this would be – “the process of selecting a blog post” or “how to choose a topic for next blog post”.
Write an introduction – introductions are important and captivating. They grab the reader’s attention. Tell a story, be empathetic, or grab the reader’s attention with interesting facts or statistics. Then describe the purpose of your post and explain how it will address the reader’s problem that they may be experiencing. This gives the readers to continue reading your blog post as it resonates with them and a connection is built with them.
Organize your content in an outline – blog posts can be overwhelming with a good amount of information. The idea is to organize the information in a way that is not intimidating to the readers by its length or by the amount of content. Organize the content inform of tips, tricks, sections, subsections that go into more details, making it easier for your readers to read whichever applies to you and your brand. All you need to do is outline your blog post so that you know before you start writing which points you will cover and in which order.
Write your blog post – the next step is to write your blog post content. Use the outline template as a guide to write and expand all the points. Write about what you already know. Do additional research to gather more information on the topic backed by data. Finding your flow can be challenging hence refer to some tools like power thesaurus if you are stuck on a word. Power Thesaurus helps with many alternative word choices. Check out ZenPen. It’s a free writing tool designed to help you get words down without having to fuss with formatting right away.
Proofread and edit your post - you are not done yet. The editing process is a very important part of blogging. You can use tools like Grammarly for proofreading for grammar and copy edits.
Featured image – choose a visually appealing relevant feature image for your blog post. Along with this you can even think of a blog tagging strategy where you think of tags as topics or categories and choose 10-20 tags that represent the main topic. Tags are specific keywords that describe a post. They allow readers to browse for more content in the same category on your blog.
Insert a CTA – at the end. As the readers read your blog post, they click on the CTA and eventually generate a lead. CTA indicates what you want your readers to do next such as subscribe to your blog, download an eBook, register for a webinar, event, or read a related article, etc.
Optimize your on-page SEO – after you finish wiring, optimize your on-page SEO for your post. If you can make the URL shorter and more keyword-friendly. A meta description that provides a summary of your blog post what it is all about. The page title and headers – try adding keywords you are targeting in your post. Anchor text if you have any that link to another page either on your website or another website. Carefully select the anchor text that you want to link to other pages on your site. Consider linking pages that you want to rank for a specific keyword. Also, make sure that your website blog post is mobile friendly. Makes sure that your site gets maximum SEO Benefits as possible.
Pick a catchy title – last but not the least is pick a catchy title. A title that will grab the reader’s attention. A short title would be best applicable with 65 characters or fewer.
Written by - Deepali.
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