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What is Copywriitng? Copywriting is the art of crafting words for the sole purpose of conversion 💰💰💰⁠

Good copy convinces a prospect to take ACTION, i.e. 👉🏻 click a link, call a number, sign up for an email list, or buy a product.⁠

It’s a message that fuels your entire business. It’s a foundation of your brand and secret sauce to your sales.

It's used in various sales materials, i.e. 👉🏻 sales pages, websites, emails, promotional videos, direct mail flyers, catalogs, advertising campaigns, and the list goes on... ⁠

 

The goal to copywriting maybe to increase conversion rate, but the best kind of copy out  uses storytelling, creates emotional resonance, and builds brand voice. All while guiding the prospect through a valuable buying experience.⁠

 

Yes, copywriting is very different from content writing.

Content writing focuses more on engagement and brand awareness through mediums such as blog post, social media and about pages.

Copy writing is one directional and is strategically written to a singular call to action. Whereas content writing is more organic and educational.

We do Marketing Copywriting for Sales Landing Page, Facebook  Ads Copy, Email Copy, & More